For Real Estate Agents in East Tennessee
Real Estate Agent Websites and Meta Ad Management
Your own agent website, plus Facebook and Instagram ads that bring in buyer and seller leads. Built and run by one person in Knoxville.
Agent websites are $75 a month. Ad management is 30% of your ad spend with a $200 minimum, and 20% once you spend $5,000 or more a month. See agent pricing.
What Real Estate Agents Get
A website that is yours, ads that bring in leads, and every lead sent straight to your phone.
Website
Your Own Agent Website
A site with your name, your photo, your listings and your contact details, on your own domain. Hosting, updates and small changes are included every month.
Ads
Meta Ads That Bring In Leads
Facebook and Instagram campaigns aimed at buyers and sellers in your market, set up and managed for you.
Leads
Leads Sent to Your Phone
Every lead form that gets filled out goes straight to your phone, so you can call while the person is still thinking about it.
Ad Management
Meta Ad Management for Real Estate Agents
Facebook and Instagram ads built to bring in buyer and seller leads, with every lead sent to you and a monthly report on what each one cost.
Buyer lead campaigns
Ads that put homes for sale and new listings in front of people looking to buy in your area, with a form to ask for details or a showing.
Seller lead campaigns
Home value offers that reach homeowners thinking about selling and collect their address and contact details.
Lead forms to your phone
Meta instant forms let people sign up without leaving Facebook or Instagram, and each lead is sent to your phone as it comes in.
A monthly report
One page each month with your leads, your ad spend and your cost per lead, so you know what a lead is costing you.
Your account and your card
Ads run in your own Meta ad account and Meta charges the spend to your card. The account and its history stay yours.
Real Estate Ads and Meta’s Housing Rules
Meta puts real estate ads in its Housing special ad category, which limits who an ad can be shown to. Every campaign is built around those rules from the start.
No age or gender targeting
Housing ads have to be shown to adults of every age and gender. Campaigns are written to work for that whole audience instead of trying to narrow it.
No ZIP code targeting
Ads cannot be aimed at specific ZIP codes. Locations are set by city or by a radius around a point.
A 15 mile minimum radius
Any radius has to be at least 15 miles. In East Tennessee that covers a lot of ground, so the ad and the offer do the work of reaching the right people.
Fewer targeting options
Many of the interest and detailed targeting options other advertisers use are not available for housing ads. Campaigns rely on location, the creative and the offer.
Why it matters for agents
Ads that skip the Housing category or use targeting it does not allow get rejected, and repeated rejections can restrict the ad account. A lot of agents running their own ads run into this.
Built to Your Brokerage’s Requirements
What your brokerage needs on your site and in your ads is set up before anything goes live.
Brokerage branding
Your brokerage name, logo and the details your brokerage requires appear on your site and in your ads.
Property search (IDX)
A property search can be added to your site. The IDX feed fee is separate and is set by the feed provider or your brokerage.
Small changes included
A new photo, an updated bio or a sold listing are part of the monthly fee, not a separate invoice.
One person to call
I build the site and run the ads. When something needs changing you text or call me, not a support queue.
Real Estate Agent Pricing
The website and the ads are priced separately, or together as a bundle.
Meta Ad Management30%of ad spend$200 a month minimum, and 20% once your ad spend reaches $5,000 a month. Ad spend is paid directly to Meta on your own card.Get started →
Website and Ads$75 + 30%a monthYour agent website plus ad management, with the $200 minimum on the ad side and 20% at $5,000 or more in spend. One person handling both.Get started →
How the Bundle Adds Up
What you would pay me each month at five ad budgets. The ad budget itself goes to Meta.
| Ad spend to Meta | Ad management | With website |
|---|---|---|
| $300 | $200 minimum | $275 |
| $500 | $200 minimum | $275 |
| $1,000 | $300 | $375 |
| $2,000 | $600 | $675 |
| $6,000 | $1,275 |
FAQ
Real Estate Agent Questions
What does the $75 a month website include?
Hosting, updates, small changes such as a new photo or bio line, and your brokerage’s required branding. The site runs on your own domain and the commitment is twelve months.
Can I add property search to my site?
Yes. Property search (IDX) is available. The feed fee is separate and is set by the feed provider or your brokerage, and it is paid to them.
How is ad management priced?
30% of what you spend on ads each month, with a $200 minimum. Once you spend $5,000 or more in a month, it drops to 20%. If you spend $1,000 with Meta in a month, management is $300. If you spend $6,000, it is $1,200.
Who pays Meta for the ads?
You do, directly. Meta charges the ad spend to your own card, so that money never passes through me.
What is the Housing special ad category?
Meta’s rules for ads about homes for sale or rent. Housing ads cannot be targeted by age, gender or ZIP code, and any radius has to be at least 15 miles. Every campaign I run is set up inside those rules.
Will my brokerage branding be on the site and the ads?
Yes. Your brokerage name, logo and the details your brokerage requires are included on the site and in the ads before anything goes live.
Where do the leads go?
Straight to your phone as they come in. The monthly report then counts every lead and shows what each one cost.
Do I need both the website and the ads?
No. Either one works on its own. Together, the ads can send people to your own site and your listings as well as to a Meta lead form.
NEXT STEPS
What Else Agents Ask About
Website Design
A fast, mobile first site built to turn searches into calls, live in days rather than months, from $950 or free on a twelve month plan. Read more.
Google and Meta Ads
Paid search and social for businesses that need the phone ringing before SEO has had time to compound. Read more.
Towns I Work In
A page for every town I work in, from Knoxville and the Tri-Cities to Nashville, Chattanooga and Clarksville, each written for that market. Read more.
Worth reading first: what a small business website costs in Knoxville and five signs a website is quietly losing customers.
Ready for More Buyer and Seller Leads?
Tell me about your market and your brokerage and I will put together a plan and a quote.